Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
2. Are You Pricing for Profit or Bankruptcy?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Money is weird. You make it, you lose it, you gain it. You need it, can't live without it, etc.
But, when you start a business it is SO IMPORTANT to know your numbers. Take it from someone who would look at other photographers and be like oh I'll be above this one and below this one. Like no. lol
That's NOT how you pay your bills and make a profitable business. Now, I am NOT a math whiz or an excel professional. But, I AM a businesswoman and it's very important if I know how I am paying my bills and where my money is going.
Today's episode we are going to talk about:
- Knowing your worth and value
- Why you shouldn't copy someone else's prices
- The formula I used to define my own pricing method
Are you ready to price correctly for your business in 2020? Press play my friend!
If you loved this episode and want to hear more like it, please subscribe and give us a 5-star rating and if you want to hear more from me send a DM on the 'Gram!! I appreciate your support so much and I can't wait to serve you more!
xoxo,
Download the "How to Price Worksheet", a no-nonsense FREE step-by-step formula designed to help you on price correctly as a creative entrepreneur.
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🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without shooting more, posting more, or waiting on referrals → RSVP to Save Your Seat
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