Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
5. How to Overcome Imposter Syndrome
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
“Imposter Syndrome is the feeling that you haven’t earned your success, you simply got lucky, and you’re a fraud or “imposter” around people who actually earned it and know what they’re doing. ”
Let’s talk about Imposter Syndrome...
I have it, you probably have it. It doesn’t really seem to go away. But, I like to think of it as fear in disguise. And with fear comes comfortability
If you’re comfortable, you’re not dreaming big enough. You’re not taking any risks.
You’re not DOING to your fullest potential. If you're afraid, that's good.
It means you were meant to do it.
It means you weren't meant to fall but, to fly.
You were meant for more.
So tell that to the “imposter syndrome” in your mind the next time you doubt yourself. It is only the FEAR of failing but, failure always leads to learning…
then learning leads to success.
You’re not an imposter. You’re a dreamer, a doer.
You got this. WE got this
++++
If you loved this episode and want to hear more like it, please subscribe and give us a 5-star rating and if you want to hear more from me send a DM on the 'Gram!! I appreciate your support so much and I can't wait to serve you more this year!
xo, Alora
--
🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without shooting more, posting more, or waiting on referrals → RSVP to Save Your Seat
--
🤍 Leave a rating & review on Apple or Spotify 🫶🏽
🤳🏽 Send me a DM me on Instagram
