In this episode of the Wedding CEO podcast, Alora shares effective strategies for wedding photographers to avoid being ghosted by potential clients. She emphasizes the importance of sending multiple follow-up emails and reminding clients that their booking dates are not secured until confirmed. 

She critiques the desperation often communicated by photographers, suggesting a shift towards showcasing exclusivity and authority instead. 

The episode highlights the 'magic email,' a specific follow-up that prompts clients to respond, either confirming their interest or allowing the photographer to move on. 

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