You Can Create the Perfect Wedding Packages (Here’s How) Artwork

The Wedding CEO: Photography Podcast

Hey there, it's me, Alora Rachelle. I'm a wedding photographer turned business strategist. Think of me as your go-to in the industry who will give you the no-fluff strategies you've been searching for. I took my business from $10,000 to $100,000 in two years (while hustling to burnout). It's my mission to help you work less and make more without sacrificing your life. I'm also the creator of The Wedding CEO, a group coaching program that will help you make $100k with 10 weddings a year – so you get your weekends back. Subscribe now so you don't miss another episode.

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The Wedding CEO: Photography Podcast

You Can Create the Perfect Wedding Packages (Here’s How)

May 16, 2024 • Episode 162

In this episode, we discuss the concept of price perfection for wedding photographers, challenging traditional notions of pricing based on self-worth.

Alora shares personal experiences of undercharging and evolving in the business, emphasizing the importance of determining prices based on the costs of life, business, and savings rather than competition or self-valuation.

The episode introduces the profit pricing calculator, a tool designed to accurately account for all expenses and income needed for sustaining the business and personal life.

Through detailed explanation and examples, the discussion covers the importance of knowing your numbers, structuring service packages strategically, and scaling beyond scrappy beginnings to a profitable, confident business setup.

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Alora Rachelle

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