The Wedding CEO: Photography Podcast

Don’t Invest in a Rebrand Without Doing This First

May 21, 2024 Episode 163
Don’t Invest in a Rebrand Without Doing This First
The Wedding CEO: Photography Podcast
More Info
The Wedding CEO: Photography Podcast
Don’t Invest in a Rebrand Without Doing This First
May 21, 2024 Episode 163

This episode emphasizes the importance of fully understanding your brand's core - its story, pillars, and personality - before considering a rebrand. 

Alora highlights the misconception that a rebrand merely involves aesthetic changes like fonts and colors, instead advocating for a deep dive into what makes your brand unique to attract your ideal clients effortlessly. 

Insight is shared on creating content around your brand story, with a practical guide on how rebranding or refreshing your brand should be approached. The episode covers the need for a clear brand story, effective website feedback, and the negative impacts of a confused or disconnected online presence. 

Tips on marketing sustainably and focusing efforts on a single platform to avoid burnout are also shared, all aiming to attract dream wedding clients who value your unique brand identity.

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We help Female Wedding Photographers Make $100k with 1/2 of their weekends free.

📣 Join the Waitlist for The Wedding CEO
☁️ Want to work with me 1:1? - Apply for my Private Coaching
📸
Free Class: 3 Secrets to Documenting Editorial Weddings
🌟 Rate and Review the podcast. Thanks, ILYSM 🫶🏽 - Apple - Spotify

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✨ My Favorite Things ✨

Show Notes

This episode emphasizes the importance of fully understanding your brand's core - its story, pillars, and personality - before considering a rebrand. 

Alora highlights the misconception that a rebrand merely involves aesthetic changes like fonts and colors, instead advocating for a deep dive into what makes your brand unique to attract your ideal clients effortlessly. 

Insight is shared on creating content around your brand story, with a practical guide on how rebranding or refreshing your brand should be approached. The episode covers the need for a clear brand story, effective website feedback, and the negative impacts of a confused or disconnected online presence. 

Tips on marketing sustainably and focusing efforts on a single platform to avoid burnout are also shared, all aiming to attract dream wedding clients who value your unique brand identity.

---

We help Female Wedding Photographers Make $100k with 1/2 of their weekends free.

📣 Join the Waitlist for The Wedding CEO
☁️ Want to work with me 1:1? - Apply for my Private Coaching
📸
Free Class: 3 Secrets to Documenting Editorial Weddings
🌟 Rate and Review the podcast. Thanks, ILYSM 🫶🏽 - Apple - Spotify

---

✨ My Favorite Things ✨