The Wedding CEO: Photography Podcast

LIMITED-TIME REPLAY: Mastering the Art of Editorial Weddings Masterclass

β€’ Alora Rachelle

Imagine being able to capture the raw emotion, the love, the joy of a wedding day and replicate it in a photograph. Sounds like a dream, right? I'm revealing my secrets to mastering the art of editorial wedding photography. From my early days of vibrant greens and props to capturing captivating, storytelling images, I've grown and learned a lot.

Editorial weddings are creating quite a buzz in the wedding photography industry. Today, we're diving into why it's significant and how you can use lighting and cinematic direction to craft magazine-worthy images. The secret lies in drawing inspiration from within yourself and your clients.

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πŸŽ‰ The doors are officially open for The Cinematic Editorial! πŸ‘πŸ½
 
πŸ“Έ This program is designed to help you master lighting, and direction and attract your dream clients. Whether you're ready to raise your rates or create timeless images, this course has got you covered.

🚨 Here's the link to join! Doors close on October 2nd!

Love the show? Send me a text! Would love to hear from you. xx

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✨ My Favorite Things ✨

Speaker 1:

Welcome to the Wedding CEO podcast, where we discuss all things marketing, sales and scaling so you can become the CEO of your life and business. I'm Elora Wachell and I've been a wedding photographer for over a decade, and now I'm sharing all of my secrets so you can stop sacrificing your time and make more money like a CEO. Hello and welcome to my free training on the three secrets to documenting editorial weddings, and I'm going to be sharing all of them with you. Let's dive in. So if we haven't met, I'm Elora Wachell, I've been a wedding photographer for over a decade and I'm obsessed with helping wedding photographers master the art of storytelling using lighting and cinematic direction. So what is an editorial wedding anyway? I'm sure you're all thinking okay, I keep hearing this buzzword right now Seems kind of trendy. Don't know if I like it and don't know if I hate it. So, basically, editorial weddings are going to be weddings that are photographed in a way that's considered magazine worthy. You're creating images to show how amazing the wedding was. Personally, I feel like editorial weddings really capture the moment. If you say something is the moment. For me, that feels more editorial, of course, if you splash in some really good lighting and that's basically the focus to tell the story in the best light possible. Think about celebrities, think about Studio 54, all those things. But before we start, I want you to turn off your phone, close your other site tabs If you're like me, you probably have 10 of them open right now and grab a notebook and pen Any questions, you can just put them in the chat box. So I'm just going to reiterate again in the bottom right corner don't be shy, ask any questions you have along the way and just put in the chat replay to let me know that you're watching this training. Hi there me again, alora.

Speaker 1:

I have been a booked out wedding photographer for 10 plus years and I know it sounds crazy, but I did grow my business from 10K to 100K in two years flat and I've been featured in over 20 plus publications and counting. I love lavender lattes, interior design and sheba puppies. I'm hoping I can get one here pretty soon. I also dislike complacency. I can't be in the same place for too long. That like drives me crazy, I don't know. And then slow drivers If I'm behind a slow driver, it's testing my patience. Oh, and the crumble lines here are insane. So now I'm at the point where I just say that I'm here when I'm in a couple hundred feet and then drive around until I'm number one. Yes, I know, I'm toxic.

Speaker 1:

So Mikaela says the cinematic editorial course has been so incredibly helpful for me. I've wanted to enhance my shooting style to a more artistic editorial perspective for a while now and this course has given me the tools to actually do it. Allora has provided so much knowledge that has helped change the way I think when I shoot. And then Pat says the course has been helpful for all the recent weddings I have done from the mindset, composition, the inspo, watching films, creating a story. I'm still learning and enjoying the process of creating photos. So I have a question for you Write down, tell me in the chat box right now have you ever wanted to create cinematic editorial images?

Speaker 1:

Now I want you to write down why haven't you captured those cinematic editorial weddings yet? Now we're going to figure out. If this sounds like you. You want to finally elevate your images with a lux portfolio.

Speaker 1:

You're stuck wanting to create those editorial images, but you have no idea where to start, what to do, what it even is. There's so much jargon and tech, right. Or you tried using flash but got really overwhelmed, like you tried using artificial light and it didn't work. And you just bounced your flash right up and was like that's not working, why does everybody look so orange? And you said forget it, and scrapped the whole plan. Or you wish you could exactly capture the moment. You know how to pose, but you don't have the understanding of how to compose your images with intention and be able to direct clients so they can unfold naturally in front of the camera. So today you're going to learn how to simply elevate your images so you can attract those high paying clients. Because that's the goal, guys we want to work less and get paid more. So here's secret number one you need to understand all types of lighting. Secret number two you need to master the art of directing clients. And secret number three you need to create storytelling images. Now tell me in the chat again which secret describes best why you came here today One, two or three.

Speaker 1:

Okay, now I'm going to tell you how I figured this out. You're probably like, yeah, laura, let me see your journey, because your images look really bomb. And like, thanks so much, I appreciate it. This was my images before. Don't laugh at me, don't judge me. I went from electric greens, props and post photos to what my work looks like now. So this is my humble journey Back then. This was in guys, 2014, the highlight of my life, and you can tell my beautiful, my beautiful logo created a Word document, was doing pretty well, it was a great overlay.

Speaker 1:

I copyrighted my images because that's what all the cool people were doing, right? And that's the point where all of my clients would be like we want to bring, like, a suitcase, we want to bring a frame, we want to bring this, we want to bring that. And then we're going to just like. They would show me a picture on Pinterest and I'd be like done, done, we're doing it. And everybody was so on board, guys, it was a simple time.

Speaker 1:

So here's the thing I actually had no idea how to use flash when I first started out, because I just said, oh, I'm a natural light photographer or I only work on overcast days. I was terrified of the sun. I really was. And my clients they're so sweet, they would change the dates for me. I'd be like, oh, the sun is out, we can't do that. And they're like, oh, yeah, okay, okay, yeah, we want the best light, we want the best light. We trust you and in my head I'm like I don't know what I would do if the sun came out. It was really bad to where I only knew how to use diffuse lighting. So, like I mentioned, I used Pinterest. All my posing tips were from Pinterest. They were stiff, not to mention the props. Y'all already saw the props, so we didn't even go talk about that again.

Speaker 1:

Okay, but I had the perfect shot list. It was terrified. It's terrified because you're new. You don't want to miss the moment, because you can't recreate anything on a wedding day, like not even the first kiss. I mean, you can recreate it, but you realize nobody's in the audience. You know that's a whole story. So and mother-in-law, I'll be breathing down my neck Did you get that shot?

Speaker 1:

Did you get this? Oh my gosh, this is about to happen. Why are you not over there? And I used to just be so nervous all the time. I feel like I was always working in high-key anxiety, so I scrapped the whole thing. I was like no more perfect shot list.

Speaker 1:

What the heck are you even creating? You're not even a perfectionist Like. You're a laid-back person. So why in the world are you being so nitpicky about everything? And I didn't even like the work I was creating. I don't even think my clients liked it. They probably didn't tell me because they were trying to be nice, but they got me at a huge deal. I wish I could just write them all.

Speaker 1:

Apologies, to be honest, but I took a huge left turn and I decided I'm only going to create laid-back images. I'm not posing anymore ever, and so I learned to really lean into that and specifically just document the editorial moment, right, and I'm like okay, this is it. I'm documenting the moment. This is the answer. People were like trying to get a hold of me because I loved my work. It seemed elevated. It was completely just in the moment. Everybody wants to look and feel like a superstar, like a celebrity, right? So I was creating unique images to every couple.

Speaker 1:

My name was spreading like wildfire amongst my brides and their friends and I stayed booked. Your girl stayed booked out. Something was still missing. I still wasn't proud of my work and I knew that I couldn't light a reception if I tried. Bounce Flash could only get you so far and it doesn't really reach very far. You have to be really close in someone's face to really get the good image Right, but I had no knowledge and I had no control over the images I was creating. I was all dependent on the venue. Like, if the venue was dark, if there was brick and like bounce, flashed it and bounce. I was done. Like the images were going to be trashed, and I remember just feeling like I'm going to be so embarrassed when I have to turn these images over.

Speaker 1:

I literally used to pray that my clients would not give me a bad review once they seen their reception images. It just I felt like a novice, to be honest, but I knew in my head what I wanted to create. I just had no idea how on earth I was going to get there. Photographers weren't sharing their secrets and I felt more lost and confused than ever. It felt hopeless. It felt like why am I not getting this? Like, what's wrong with me? Right? But the photographers that were sharing tips and tricks were older than my dad and they suggested having seven different, really big, complex, expensive light setups. And I'm like y'all, I'm five, two, okay, I could never carry all that equipment by myself, like, without dropping it, without breaking my back, all of it.

Speaker 1:

So I had a choice Keep documenting clients and hoping for the best lighting situation, which, if you are familiar with downtown Detroit, that's like a 3 out of 10. A lot of the buildings are from the 1920s and don't have the best lighting, or learn how to use all types of lighting, from on-camera flash to off-camera flash. So, after years of trial and error, I finally mastered the editorial formula. No, really, it's super simple, it's foolproof and it's easy, because there is nothing I love more than simple and easy. Isn't that the same thing?

Speaker 1:

Fast forward to finally creating the Studio 54 images that I have always dreamed of. It felt like I was finally able to create those classic old Hollywood movies or cinematic movies like my favorite, la La Land. But because of this I was able to double and even triple my prices and keep consistently booking clients easily. It was to the point where it was easy, like I knew half the time I was going to book a client once I got them on a phone call. So I positioned my work as a brand, a professional brand with consistent yet creative work, and it served my clients for years.

Speaker 1:

This also gave me the room to create magazine worthy images and playing with light to create magic time and time again, I think the thing I love the most about combining documentary with the editorial is that all of their images were perfectly lit like a Hollywood celeb, but the images were uniquely tailored to every single client. No client's images were the same. So, as a result, publications and editors reached out to me to feature my work I know it's crazy Little ol' me getting featured in magazines and I was able to position my work as a professional as an expert, if you will with images that serve all lighting situations and tell a story. So now I am a 20 plus published photographer, and these aren't even all of the magazines, they were just all the magazines that I could fit on this page. It's been an incredible career and I'm so thankful. Now I charge five figures for iconic events, capturing laid back, stylish couples.

Speaker 1:

Needless to say, I'm not getting on here to brag. I just want to tell you and encourage you that it can be done and there's nothing special about me. The only thing special about me is that I had the magic formula that I'm teaching you today. So today I'm consistently booked out with months of clients in advance and able to constantly raise my prices due to demand. I'm able to attract clients that share my values with cinematic lighting, storytelling images and with my favorite laid back personalities, and now I'm able to help others grow their businesses through the art of photography. Unique creativity, of course, included. Courtney says I don't think I'll ever be able to thank you enough for your cinematic editorial course.

Speaker 1:

I knew what I wanted my photos to be. I just didn't know how to get there. Who else can agree? It's been a long road of trying to figure out this magic formula to creating images that serve every single client in a way that is so elevated. With these simple tweaks, now tell me in the chat what is holding you back from booking or shooting those editorial weddings. Imagine what it would feel like to be able to position your images and your brand as the professional storytelling photographer, or having to raise your prices because of being so in demand and your images are what the client is looking for. Biggest compliment Not looking to the industry anymore for inspiration, but looking elsewhere to create unique images so you can stand out from the noise in the crowd, or being able to work with the audience.

Speaker 1:

Being able to walk into any scene of the day, no matter the lighting situation, and understand exactly how you're going to direct the couple with ease, or just having the confidence you need to take your images to the next level, because that's what this is all about. Now you're probably thinking this is all cool for them, for you, how do I even get started with this? I'm so glad you're asked. Okay, so now you're really going to learn the three steps. You need to book editorial weddings, even if you're just starting photography or have been trying to pivot styles. Let's dive in. Step one you need to understand lighting.

Speaker 1:

So lighting is the secret key to photography. Without lighting, there is no photograph. It will be a black, nothing. It'll be a blob, if you will. It tells the eye where to look and it sets the scene and the standard. It's all about using precise positioning and how you're going to use lighting to set the tone and the mood of the photograph. You're like all of that in lighting. Yes, lighting is the first thing that you have to tackle, and just here are a couple of examples. Right, if you take a look at these images, you're going to see where the best lighting is. It's going to be where your eye goes to, like where the brightest light. That's where your eye goes.

Speaker 1:

The biggest mistake, though, when it comes to lighting, most photographers just shoot and pray, I confess to it, so you all don't have to be ashamed. Then they're done that Okay. And then you'll say, oh, I'll fix it in Lightroom or Photoshop later, like no worries. And then you just slap on that on Carama Flash, put that on TTL and you hope your images don't come out disgusting. But all of that without understanding how to light your subjects properly. That's why we give you over 10 examples of real lighting situations you can master easily, whether it's natural or artificial lighting.

Speaker 1:

Step two master directing your clients. Directing is simply just guiding the process to go as smoothly and aesthetically as possible. It's not giving ABC instruction and making them look uncomfortable. It's about warming up clients so they can unfold naturally in front of the camera. And that's probably the biggest compliment you can get is when the groom is like this was actually fun. That's when you know you've mastered the art of directing. So here's some examples of just simple direction and how it can really elevate an image by telling them to do one thing and composing it perfectly in the frame.

Speaker 1:

Now the biggest mistake when photographers pose their clients, they give them very, very specific poses and sometimes it doesn't align with them as a couple, which makes them feel kind of meh. And then, of course, you don't like your images. So, even worse, not giving them direction at all. And you guys head to the shoot and you're like, oh, would you like to do this or would you like to do this? And they're like tell me, tell me what you want me to do. So, therefore, you're not getting those cinematic editorial images you're obsessed with, because everybody's uncomfortable, nobody knows what's going on, not even you. That's why we have an entire module on how to direct couples with ease and so many universal prompts that work with any type of client so you can do this quickly and efficiently. And just here's some examples of my students work just inside our cinematic editorial course. I am so proud of them. They all look so cinematic and, if I do say so myself, capture the moment.

Speaker 1:

Now step three is storytelling Storytelling images. You need to create storytelling images. I feel like at this point it's not negotiable. Storytelling is interpreted in so many ways, but this is how you use an image to not only show what it is, but interpret something much deeper. This is the key part that I think a lot of people leave out is that they take a photo. You need to capture the subject, it needs to convey emotion right. It's all about pre-framing your work with intention and purpose. I think this is also a secret weapon to taking your work to the next level. Now here are some examples of a couple of my favorite storytelling images, and I feel like they speak for themselves and it feels like the moment and I'm just feeling so nostalgic looking at these. Oh, I love my clients.

Speaker 1:

Now, the biggest mistake with this is that a lot of people just capture the must have wedding day images, like that shot list that free download on Pinterest. You put on your phone I see you, but you're not connecting with the client's story. And then, of course, maybe even you're inspired by the industry alone, and that's killing your creativity. This is a really big missing piece. To make your work really stand out as a cinematic wedding photographer, you need to stop looking everywhere except from within yourself. That's where the story lies, yourself interpreting your client's story, case in point. That's why we give you a step by step walkthrough on how to master the art of storytelling, specifically inspired by cinematography, so you don't run to the same problem and you're inspired by film. And we give you a step by step breakdown on how to seek inspiration elsewhere. It's incredible Now this is one of my clients and how amazing their transformation has been since taking this course a month ago. But picture your work going from this to this. That's an incredible transformation, I have to say honestly.

Speaker 1:

But all of these steps, they're going to come together to help you master editorial images, lighting, direction and storytelling images. You can't have one without the other. You have to have all the pieces. So, like if you master lighting but you don't direct your clients, but you have storytelling images, the clients are going to miss those key, timeless images that they wanted A photo with their mom, a photo with their dad. You can't just do storytelling, as I have told you. Or if you have direction and storytelling but you have no idea how to master lighting, that means you can only shoot in certain scenarios because you have no idea if the picture is going to come out, which is also not good.

Speaker 1:

You get the point. I know what you're thinking. Will this even work? For me, it seems possible, but really complicated, and I have to tell you again yes, everything is simplified and so easy to implement. I assure you. We're going to give you a step by step, easy process to follow, with templates and scripts along the way, and I'm talking about plug in templates, okay, but now let's talk about your mindset, because this is going to be a big one.

Speaker 1:

The CEO mindset that you need to have so you can leave today stronger and build a better future. And you can't leave today stronger and believe in yourself. Mindset is so important. Honestly, I talk about it so much I feel like a broken record. But mindset is so important and if you don't conquer the belief that you can do this, you're not going to see the results that you want and you're not going to achieve anything. Sorry, case in point, I keep it real y'all. So if you can't hang with me, I don't know what to tell you. So are you ready? Your beliefs, let's go. This mindset is going to hold you back. I can't afford to make another investment in my business.

Speaker 1:

The CEO mindset is like I'm getting out of my own way when it comes to money. I commit to living my financial dreams by applying what I've learned to achieve them. A lot of the times, people say they can't afford to do something when they're supposed to invest in a skill that teaches them how to make more money. It seems counterintuitive. I don't have enough time to go through this program. The CEO mindset says I'll make time for investments in my business so I can see those profitable results that I want to achieve. Hence, profitability. Is this going to work for me? I believe that anything is possible and I'm worthy of achieving it, just like anyone else. And yes, you are worthy and you can. I'm scared of how much it takes to learn all these strategies and implement them. I need to start embodying the next level now in order to step into it and see results.

Speaker 1:

Okay, so now we're going to recap on everything that we just learned. I know this was a lot and I probably talk really fast, so you have controlled the play bar to move things around and rewind. But let's recap everything we just learned. You just learned why you need to understand all types of lighting and how essential it is for a powerful image. You learned the secret to master the art of directing and why it's important to make sure that they're comfortable. You also learned that you need to create storytelling images and how it is one of the keys to an editorial image.

Speaker 1:

Congrats, you now know all the steps that come together to help you master editorial images and you can't have one without the other. You got to have all the pieces. I explained that to you. I broke it down for you, okay? And you also can't reverse engineer this. You don't know what you don't know. You only see the tip of the iceberg and you can't reverse engineer this if you don't see the whole picture.

Speaker 1:

I've done this many times with my students and clients and let me tell you there is so much more going on under the surface. So just because you see an image doesn't mean you understand behind the scenes of how it really came to be. There's a lot going on. So here's what you see publicly, right, somebody's photography, somebody's website, somebody's Instagram but what you can't see is all the frameworks working under the sea to make that look as amazing as it does. I'm talking all these things you see below and I'm going to give you a second to read it, because there's even more.

Speaker 1:

I think I left out a couple of things. See, there you go. I don't want you to have to piecemeal five different courses or miss out on attracting your editorial dream clients. And they're out there, I'm telling you. They are out there and they are looking for somebody that has all of these things, the amount of inquiries that I get, where clients are like everybody always has one without the other. You have all the things we're looking for. You want your clients saying that to you. Trust me, they're waiting for you to do this, introducing the cinematic editorial. That is why I created this program. Okay, I took all of my knowledge that I have learned over the past 12 years and I'm giving it to you. I want you to do in three months what took me 12 years to figure out with trial and error.

Speaker 1:

So the cinematic editorial is a course for photographers seeking to capture their client's stories in a cinematic way, using lighting and storytelling with ease and confidence. You're invited to join us because there's no other program out there designed to take your photography from bleh to cinematic in three steps, like I do in this course. Trust me, I've checked. I'm sorry to say. My course is the best.

Speaker 1:

Now is your time. It's your time to have images that attract dream clients consistently, so you can create the images you always imagined creating. It's your time to have images that give you the confidence to raise your rates and charge what you're worth. No more discounting. I don't even want to hear about discounting ever again. It's your time to feel the joy of saying I create cinematic storytelling images that stay on the test of time. No more trend chasing for me. It's your time to level up your work and finally have the confidence to face any lighting situation that comes your way.

Speaker 1:

I want you looking like my bride Sarah here every time you come to reception, because you already know, boo, how you're going to light it up. So here's what's inside, because you're probably like all right, all right, allar, this is great and all what's inside this course. And why do I need it? You get the three modules and the three secrets I just told you. It's only broken out into three small modules. It's an easy binge lighting, directing and storytelling. You also get a behind the scenes walk through a wedding with me. You get a private podcast in case you need to binge the lessons on the go, and then you get a simple OCF guide so I teach you my favorite off camera flash setups, super easy, and I give you a picture diagram so you literally can't mess it up. You get universal posing scripts and, like I said, it's a quick binge 15 quick lessons for easy implementation. You could binge this entire course, in like two weeks Now, by the end of your time together, you will have mastered any lighting situation that comes your way, be the unstoppable force in the industry, be able to balance creativity and artful direction you can have both and you'll finally have the clarity to create anything you want, because you already have the knowledge to make it happen.

Speaker 1:

You can have an idea and be like I know exactly how I'm going to light that. I know exactly how I'm going to position my clients for that. You're going to leave with the confidence and the mindset to create any image you want at any time. That is powerful. So this is how it works and I break it down for you in frameworks, because you know I love me some frameworks. So one you're going to learn the foundation of a curated editorial image, from start to finish. I'm going to break it down for you so you get it and I break it down for you quick. These lessons are like less than 10 minutes. Maybe one of them is a masterclass.

Speaker 1:

Two how to confidently direct clients with ease. And then you're going to master the art of storytelling and lighting, made easy. So you have the foundation, the direction, lighting and storytelling, just like that. Module one you're going to learn the cinematic mindset, how to go from novice to master the key elements of storytelling and how to master style and composition. I feel like people do not talk about composition anymore and that is why certain images appeal to our eyes is the way that you composed it, so we talk about that. Module two is all lighting mastery. Okay, from natural lighting to artificial lighting and how to use both and when, how to be the director, the secrets of mastering lighting On camera flash. Simplified OCF is easy, not daunting. And then the last one you're going to learn the key storytelling secrets, emotive black and white imagery, the cinematic editorial method. I mean, come on, these are all juicy lessons on their own.

Speaker 1:

And then we've added some bonuses because we love you guys. Okay, you get a special look behind the scenes to walk through a wedding series with me. I'm going to be adding a couple more for this wedding season coming up and I'll be guiding you through the wedding day as well as showing you my OCF setups so you can see it in action If the templates are just not enough. You're like I need to see it, laura, like I don't want to read, I want to watch a video. Then here you go, you got it and you'll also get to see the examples of my images and how I compose them afterwards. And, like I said, we'll be adding more and more until the wedding season ends.

Speaker 1:

Another bonus is we have a step by step masterclass on all things film yes, I used to have a medium format Pentax 645 and two say that 10 times fast versus the 35 millimeter, and then also the Holga, and I also give you image examples with and without presets, and then also on two different scanners, so you literally have everything you need to just get started shooting film. You're like I want to dabble into it. We made this bonus just for you. You're going to understand what you need to get started, how they differ, how easy it is and what the quality is like with each film camera. Now, I did mention before. But yes, you get a student only private podcast. We have added a private podcast exclusively for students so you can binge the course while you're running errands, going shopping or my favorite thing to do is I binge my own course right before each wedding.

Speaker 1:

It gets me hype. I listen to the storytelling bit. I listen to like the cinematic bit. I'm not accepting excuses anymore. No excuses. I'm literally giving you so many ways that you can succeed with little to no effort. All I need you to do is listen to the podcast or watch the course. So what are you waiting for? It is time to master the editorial. Join now using the button below, and I cannot wait to see you inside the program. Here are just a couple of testimonials from my clients that have loved it. A lot of them finished it in less than 30 days. So, you guys, this is going to be one of the easiest return on investment. You're going to be able to binge it right before your next wedding or photo shoot and just apply everything you've learned and be able to watch the course anytime you want.

Speaker 1:

So are you ready to finally have those cinematic images that you've only dreamed of creating? Okay, I can hear you from here. What's the investment? I got you $97 per month for six months, $97 today and five monthly payments of $97 after. Here are a couple more testimonials from my students. I was going through the course today and I'm getting so excited for my wedding tomorrow. I went through module one and it got me so excited for my wedding season. My notes page is so long. I'm almost done with module one. It's been amazing. Thank you for making these concepts super tangible.

Speaker 1:

Your special offer Save $500, which is insane. Why am I doing this? Save $500 when you enroll today. The full price is originally $997. So if you were to purchase this separately, it'll be $997. But because you are watching this free masterclass and you took time out of your day just to be present with me, I want to say thank you and I really want this course in your hands. So, $497 one time payment or $97 a month for six months total. Remember, you're getting everything you need to create a cinematic editorial images so you can finally attract those higher paying clients trainings, ocf templates, no fluff, all action, a private podcast for easy listening, universal posing scripts that work with each type, whether you're an introvert or an extrovert, and the bonus walkthrough wedding series and the bonus mastering the art of film module.

Speaker 1:

It is time for you to become the director. Are you ready? Join now using the button below, and I can't wait to see you inside. This is literally going to change your wedding photography business, courtney says I don't think I'll ever be able to thank you enough for this course. I've already practiced some of what I've learned and now I have a few more styled shoots to get more practice in.

Speaker 1:

This is a small course that packs a big punch. Now I know this is the moment you've been waiting for and I've gathered up some questions just for you so I can answer them on this master class. The first one I get all the time is can it really be that simple and easy? Yes, it can. Sometimes we overcomplicate things in our minds. Okay, it's really not that easy. I am a very no fluff, straight into the point person, which means I am also the same way as a teacher.

Speaker 1:

The modules are broken down into a very simple framework. They're easy to binge and each lesson built into the next one, so they're very easy to digest and understand together as a collective. This is great, but I don't wanna learn OCF. Okay, that's fine, but do you wanna learn directing clients universally in a lux way? Do you wanna compose images cinematically? Do you wanna get started with film? Do you want to create editorial images? You still might need to invest in this course, because when you get used to the idea of off-camera flash and when I show you how simple it is, you might change your mind.

Speaker 1:

How long does it take to finish this course. Okay, as I said before, you probably only really need a week or two to binge the entire course. If you're like me, I binge a course in like a couple of days, but if you wanna see results, it honestly depends on how soon you book your next session so you can start getting your practice. I feel like watching the course is one thing, but being able to implement it soon after whether it's a model call, whether it's a studio session that will really have all the concepts stick in your head for the future.

Speaker 1:

All right, you guys, that is the last of my questions. It's time to master the editorial. Join now before the timer goes off, and then the price will go back up to $9.97. I don't know how long I'm gonna keep it at this price, but because I'm so nice, you have a couple of days to decide if you want to join us and get the same results as the rest of my students inside of the program. Join now using the button below. If you have any questions, hop in that chat box and ask me. It comes straight to my email and I can't wait to see you inside.

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