Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
128. Why I Created The Wedding CEO (All The Program Details)
•Alora Rachelle•Episode 128
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The Wedding CEO Program isn't just about learning the ropes; it's about mastering them.
I lay out all the resources you need - from support coaches to a goal tracking system that keeps you focused on the prize. Hear about the exciting results achieved by some of our participants, and how this program has helped photographers hit 10K months.
Interested? Get ahead by joining the waitlist for an exclusive advanced private training. Let's together transform your business into something extraordinary.
-- ✨ FREE QUIZ: What's actually standing between you and raising your prices? Take the $10K Quiz ✨
🏛️ Join the waitlist for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back launching in November 2026.
☕️ Apply for Private Atelier, 12 weeks of one-on-one coaching for photographers who need support on their own schedule. Limited spots at founder pricing before the price goes up.
Welcome to the Wedding CEO podcast , where we discuss all things marketing , sales and scaling so you can become the CEO of your life and business . I'm Elora Rochelle and I've been a Wedding photographer for over a decade and now I'm sharing all of my secrets so you can stop sacrificing your time and make more money like a CEO . Hello , ceos , and welcome back to the podcast for another episode . Today , we're going to be talking about the official introduction of the Wedding CEO . I have sort of given an introduction in the past , but this will be a little more official and a bigger breakdown of what's inside , why I created it and why you should join . So I created the Wedding CEO for many reasons . I was serving one-to-one clients for quite a long time . I actually started mentoring in 2016 and it's now 2023 . So do the math . I launched the Wedding CEO a year ago , in January so last year and I kept answering the same exact questions every single time with multiple wedding photographers , and I was really tired of seeing photographers making this one huge mistake . Some of the questions I would ask would be why are you launching a new site and where do you want them to go on this journey ? Why , why , why ? Nobody ever really knew . It was like , oh , I just paid my designer and they did it for me , or I just got this template , or I'm just using what came with Squarespace .
Speaker 1
While I believe it's important to shift , change and evolve so you're not complacent , there also has to be a reason . Or you're going to chase trends or you're not going to be grounded in anything . There won't be a foundation holding the entire thing together . There won't be , dare I say it , a strategy , and a lot of people what they do is they say , okay , I have clients , I have enough money , it's time for a rebrand , right . And so they get this rebrand done . The designer is sending you that very long questionnaire and you have no idea how to fill out half of that stuff because you don't even know who you are and you're like oh , this is a big mistake . Or you just say can you make my website look like so-and-so , can you make my brand look like this ? This is the vibe I'm going for , not even knowing why , for lack of better words .
Speaker 1
It's so important to understand all of the other things that have to come together in order for you to launch a business and have it grow with you , scale it , be able to add a team , all these other things . You can't do any of those things if you have no idea why your brand or business even exists . And you have to eventually ask yourself well , why am I doing this ? Do I like where my business is headed ? Can I see ahead and forecast what the next 12 months are going to look like ? Can I keep doing this by myself ? These are all questions you cannot really answer when you're a lone wolf in the industry or you feel like you're just an isolated island in entrepreneurship . But another thing is is that a lot of people don't realize they really need to be under some sort of mentor in their niche . Let me explain . Someone can give you all the cheat codes to the game . My sister used to actually always look for the cheat codes in the game and not even enjoy the journey . I digress Someone who can see right through your mind blocks , but you're blaming someone else instead .
Speaker 1
You're blaming everyone else . Instead . You're blaming this . You're blaming that you're not getting enough clients or this person did this or this client didn't book , and someone needs to tell you that might not be the problem . That might not be the problem . It might be this . It might be your mindset , it might be your pricing , it might be all of these things , but you would never know that if you were just trial and erring by yourself for years and then coming up with the magic formula five years down the line when you really should be much further ahead of your goal , which is why I created the wedding CEO .
Speaker 1
I created the wedding CEO because I was so tired of seeing photographers feel how I felt and I wanted to give a solution . I wanted to offer support . I wanted to offer a proven strategy , roadmap and plan that they could follow so they could create and grow this six figure business that seems so out of reach or , if you want to worry about your first goal , just hitting that first 10 K month and being able to do that repeatedly . I'm so excited that I was able to grow and evolve this program over time , because it's completely different now than it was a year ago . Now we have support coaches , now we have a wedding copywriter on deck , you can submit anything for feedback and if you can't figure out how close you are to your first six figure year , we have an automated system where you can just submit your wins every time you have them and the system will tell you how close you are to six figures . And then , once you hit that goal , you will get access to the 100K Club portal . And then you will also have access to quarterly calls with me so we can flesh out your next big step Because , truthfully , once you hit a certain goal that you feel is unattainable , you either get bored or you're looking for something else .
Speaker 1
Well , we provide that for you . We don't want you to be complacent , we don't want you to be worried about making that six figures again , and we want you to be able to actually double that . So that's why we created the 100K Club so you can actually scale to the multiple six figures by bringing on extra revenue streams , a team , a digital offer , whatever you wanna do . It's all available inside of the 100K Club portal . My team and I are available in the Slack channel every day , all day , to help either celebrate your wins or help you get your mind straight and help you to keep making more money . We've even added co-working calls because of the accountability and my marketing coach loves co-working calls , so she runs those , making sure that you get all the tasks done that you plan to get for the next few hours .
Speaker 1
I think it's perfect because it's kind of like back in the day when I used to always go to coffee shops and feel like being around other people but like not being around other people , and it just felt like I was more accountable that way , versus me being so scattered brained by myself and being like did you do that thing , did you do this thing , did you do that ? It's like no . Like when you start the call , you say what your goals are , there's a check-in a couple of times and then you just keep it moving . All that to say , my team and I are really obsessed with your success . I mean , it's why the wedding CEO exists . If this was just like another program , I wouldn't have made it , because I know there's a lot of things to choose from out there in a sense . But the people have asked for this , the people wanted this and it's changing businesses .
Speaker 1
Look at my Instagram receipt highlights y'all . I don't even repeat them . Okay , they are full . We're gonna have to make a part two on my Instagram highlights soon , because I have students creating 30K months , 20k months , making their investment back in the first few months , stepping into the luxury market unabashedly and more . The receipts are there . We have a case studies page on my website . Check out all the wins . Do your research on me if you need to , because there is so much going on inside of this program and it's only a year old . Y'all , this program is a baby , it's a baby and it is killing it in the game .
Speaker 1
So who is this program even for ? If you don't know already , it's for wedding photographers . Wedding photographers that want to learn how to create a simple six figure business . You're gonna learn the foundational pillars that actually keep a business sustainable and you can't build a business successfully without it , which is mindset , branding , marketing , sales . You're gonna be able to work 10 hours a week while hitting 10K months , so you can build a six figure business in 12 months with our high level support for myself and my coaches , and you're gonna be able to attract dream clients and book your highest package repeatedly with ease . We teach on actually booking your highest package because that's how you know you have mastered the sales method . We also teach how you can do this in actually your first 90 days . You don't need the full 12 months to get results . You just want the 12 months of support If you have a question , if you feel like you're stuck , if you're having mindset blocks , if you have a marketing issue , if you feel like your copy isn't straight , you have support .
Speaker 1
There's nothing better than knowing that I'm covered for a year . I have someone I can turn to for this . I can hop on a call , get some feedback on that , I can get some coaching , some breakthroughs all of that for a year . Like sign me up , right ? So the investment this group program is $3,000 , or a payment plan of 500 for six months . We're keeping it nice and easy and laid out so that you can make the conscious decision of whether or not you would like to join us . But I think you should If you have some setbacks , even after this entire podcast series is coming out , because we are going to be ramping them up . We're gonna be answering all of your questions .
Speaker 1
On the next podcast , we're gonna be diving into some deep topics that we tackle inside of the program and I think you're gonna love it , like I already love it , and I've already recorded six episodes so far . I know I'm on a roll , but it works . I promise you it works and if you have any hangups , you can DM me anytime . My DMs are open . I don't bite . I'm actually quite nice , I promise you and we can discuss how we're gonna be able to get you your first win in the first 30 days .
Speaker 1
Most of our clients just get a huge win from the mindset modules alone . Yes , even the money mindset . We gotta tackle that , because if our mind ain't right , we ain't making money . There is a statement that I have Change your mindset , change your life . It's simple , but it's so powerful . Once you watch that entire mindset module , you're gonna be feeling like , wait a minute , it was me keeping me from my success all along . Yes , it was , but that's why you don't have to go it alone anymore . We've got you every step of the way for 12 months .
Speaker 1
So , like I said , for the next few weeks we're gonna be publishing multiple episodes about all the concepts we teach inside of the wedding CEO . There are so many things that we tackle , so obviously we had to tell you all about it . Okay , like , the front facing part is done . Now we need to work on the backend . Okay , the systems , the mind , work , who you are there's just so much to get to work on . But it's okay because all these things , once the foundations are done , it's gonna be a sustainable system . It's gonna be scalable and you can just live your life on autopilot
You're not working every day from the computer answering emails or thinking to yourself did I send this email ? Oh my goodness , are my clients even being helped ? Or your clients don't have to check in and be like , hey , am I supposed to be doing something right now ? No , no more of that . So head to the link in the show notes . I will see you inside of the emails and I can't wait to meet you inside of the wedding CEO . The wedding CEO . Wait , don't go yet .
Speaker 1
If you loved today's episode , I would love if you took five seconds to leave a rating and a five star review . If you do , send me a DM so I can give you a virtual hug and , of course , a shout out . Now , if you're ready to grow your photography business , I invite you to join the waitlist for the wedding CEO . The wedding CEO is my signature program for wedding photographers who are ready to scale their way to 100K . You're finally ready to work less , make more and live your dream life . If you've seen my Instagram , then you'll know we have students making five bigger months , launching their dream brands , doubling their prices , taking vacations and more , which are lifetime skills that you can take with you even if you decide to leave the industry . Join the waitlist for when we open the doors on November 14th to the waitlist only and you're gonna get an exclusive advanced private training on how to scale to 100K , booking less than 20 weddings a year . And , trust me , you don't wanna miss this Link in the show notes . I'll see you inside .
