Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
126. Phern Made $133k & Paid Over $18k For Her Dream Elopement Inside TWC
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Quality > Quantity
For Phern, saying yes and lowering her prices for everyone is a no-go.
What made her go past 100k was to actually raise her prices and be ok with being booked less.
Listen to her explanation of how this mindset shift continues to make her recession-proof, and other things she has learned & applied from The Wedding CEO program.
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✨ FREE QUIZ: What's actually standing between you and raising your prices? Take the $10K Quiz ✨
🏛️ Join the waitlist for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back launching in November 2026.
👀 Or, if you're like me, skip the line and apply now to see if it's the right fit for you.💨
☕️ Apply for Private Atelier, 12 weeks of one-on-one coaching for photographers who need support on their own schedule. Limited spots at founder pricing before the price goes up.
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