Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
140. Leaving the Wedding Industry: Reflecting After 12 Years in Business
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In this episode, listen as Alora reflects upon her 12 years' worth of experience in the wedding industry, detailing her journey from shooting her first weddings to scaling up her business and charging premium rates.
She discusses the importance of overcoming challenges, learning how to market herself, navigating the impact of the pandemic, and realizing her passion for teaching other photographers how to succeed.
You'll learn more about her ups and downs, lessons about pricing, branding, and sales, and ultimately her decision to transition into coaching to help other wedding photographers fast-track their businesses.
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