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The Wedding CEO: Photography Podcast
Welcome to The Wedding CEO Podcast—your go-to strategy book for building a profitable, stress-free wedding photography business. Each week, host Alora Rachelle, a successful wedding photographer turned business coach, shares proven strategies and insider secrets that are working right now to help you become a fully booked, high-earning photographer.
Learn how to attract clients without feeling pushy, master marketing that works, and implement sales strategies that don’t rely on sleazy tactics. Say goodbye to hustle and burnout and unlock the secrets to scale your photography business with confidence and ease.
Alora has helped photographers just like you triple their prices and generate $1M+ through her signature program, The Wedding CEO. With over $500K in sales herself and a thriving business as a mother of two, Alora’s practical insights will teach you how to grow your business while working smarter, not harder.
Ready to transform your photography business? Subscribe now and never miss an episode!
The Wedding CEO: Photography Podcast
162. You Can Create the Perfect Wedding Packages (Here’s How)
In this episode, we discuss the concept of price perfection for wedding photographers, challenging traditional notions of pricing based on self-worth.
Alora shares personal experiences of undercharging and evolving in the business, emphasizing the importance of determining prices based on the costs of life, business, and savings rather than competition or self-valuation.
The episode introduces the profit pricing calculator, a tool designed to accurately account for all expenses and income needed for sustaining the business and personal life.
Through detailed explanation and examples, the discussion covers the importance of knowing your numbers, structuring service packages strategically, and scaling beyond scrappy beginnings to a profitable, confident business setup.
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