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Wedding Atelier: Photography Podcast
Welcome to the Wedding Atelier Podcast—your go-to strategy book for building a profitable, stress-free wedding photography business. Each week, host Alora Rachelle, a successful wedding photographer turned business coach, shares proven strategies and insider secrets that are working right now to help you become a fully booked, high-earning photographer.
Learn how to attract clients without feeling pushy, master marketing that works, and implement sales strategies that don’t rely on sleazy tactics. Say goodbye to hustle and burnout and unlock the secrets to scale your photography business with confidence and ease.
Alora has helped photographers just like you triple their prices and generate $2M+ through her signature program, The Wedding CEO. With a thriving business as a mother of two, Alora’s practical insights will teach you how to grow your business while working smarter, not harder.
Ready to transform your photography business? Subscribe now and never miss an episode!
Wedding Atelier: Photography Podcast
163. Don’t Invest in a Rebrand Without Doing This First
This episode emphasizes the importance of fully understanding your brand's core - its story, pillars, and personality - before considering a rebrand.
Alora highlights the misconception that a rebrand merely involves aesthetic changes like fonts and colors, instead advocating for a deep dive into what makes your brand unique to attract your ideal clients effortlessly.
Insight is shared on creating content around your brand story, with a practical guide on how rebranding or refreshing your brand should be approached. The episode covers the need for a clear brand story, effective website feedback, and the negative impacts of a confused or disconnected online presence.
Tips on marketing sustainably and focusing efforts on a single platform to avoid burnout are also shared, all aiming to attract dream wedding clients who value your unique brand identity.
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