The Wedding CEO: Photography Podcast
Hey there, it's me, Alora Rachelle. I'm a wedding photographer turned business strategist. Think of me as your go-to in the industry who will give you the no-fluff strategies you've been searching for. I took my business from $10,000 to $100,000 in two years (while hustling to burnout). It's my mission to help you work less and make more without sacrificing your life. I'm also the creator of The Wedding CEO, a group coaching program that will help you make $100k with 10 weddings a year – so you get your weekends back. Subscribe now so you don't miss another episode.
The Wedding CEO: Photography Podcast
163. Don’t Invest in a Rebrand Without Doing This First
This episode emphasizes the importance of fully understanding your brand's core - its story, pillars, and personality - before considering a rebrand.
Alora highlights the misconception that a rebrand merely involves aesthetic changes like fonts and colors, instead advocating for a deep dive into what makes your brand unique to attract your ideal clients effortlessly.
Insight is shared on creating content around your brand story, with a practical guide on how rebranding or refreshing your brand should be approached. The episode covers the need for a clear brand story, effective website feedback, and the negative impacts of a confused or disconnected online presence.
Tips on marketing sustainably and focusing efforts on a single platform to avoid burnout are also shared, all aiming to attract dream wedding clients who value your unique brand identity.
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We help Female Wedding Photographers Make $100k without hustling to burnout or giving up all their weekends so they can enjoy their life & business.
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