Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
164. How Khariza Made $52K With a 9-5 and a Simple Website Refresh
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In this episode, Alora interviews Khariza, a student who has successfully transitioned from earning $20k to $52k as a wedding photographer.
Khariza shares her journey starting from 2016, initially capturing events like a Vietnamese tea ceremony with limited experience, to leveraging social media and second shooting gigs for portfolio building. The conversation dives into the pivotal role of The Wedding CEO program in helping Khariza overcome marketing, branding, and pricing challenges, leading to a significant increase in her bookings and revenue.
Key discussions include the importance of submitting wins, website revamping, creating a compelling brand story, mastering client consultations, and the power of personalized business proposals. This episode offers insights into navigating the wedding photography industry, dealing with pricing apprehensions, and the transformative impact of targeted coaching and community support.
Check out Khariza's Instagram: https://www.instagram.com/kharizaraephoto
Khariza's Website: https://kharizarae.com
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