Often Ambitious: A Photography & Business Podcast
Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
Often Ambitious: A Photography & Business Podcast
182. Jenna tripled her prices & made $60k in just 9 months in the TWC
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In this episode of the Wedding CEO Podcast, host we welcome guest Jenna to share her inspiring journey. Jenna discusses her initial struggles with burnout, booking numerous weddings without seeing profits.
After joining the Wedding CEO program she tripled her prices, booked her highest package, and can now make plans to become a mother.
Jenna also highlights her mindset and sales wins, enabling her to take on fewer weddings while having the confidence and pricing strategy to make $60k in 9 months
00:00 Introduction and Guest Welcome
00:18 Jenna's Journey: From Joining to Success
01:13 Balancing Business and Personal Life
02:39 Raising Prices and Booking Wins
05:58 Impact of Mindset and Sales Training
08:19 Future Goals and Brand Refresh
10:41 Reflecting on Growth and Advice
18:19 Conclusion and Final Thoughts
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🏛️ I'm hosting a free live training, The $10K Wedding Formula: What's Working in 2026 (That Most Photographers Are Missing) on May 19th at 12PM ET.
I'm breaking down the three specific shifts taking photographers from stuck at $3K–$5K to booking $10K weddings consistently, without shooting more, posting more, or waiting on referrals → RSVP to Save Your Seat
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