Hello, and welcome back to the Wedding Atelier podcast. In today's topic, we're gonna be talking about the truth about raising your prices without losing clients, because I know one of the biggest fears that you have when you raise your prices is, if I raise my prices, I'm gonna lose my clients, I'm gonna lose my business. And actually, this was my biggest fear. I remember thinking, okay, I am used to getting like 50 to a hundred inquiries a year. If I raise my prices, that's gonna go away. And I don't know why we have this pricing worth connotation to ourselves and Needing the constant inquiries to stroke our ego. it's really interesting when you break it down and you think about it, okay, if I get less inquiries, what does that mean about me? And so that fear alone is gonna keep you from raising your prices because of whatever it is that's rooted deep within that. And that's why I say everything is always coming down to mindset, which is why it's always good to have a mentor to point you into the right direction. Because sometimes you'll cycle about things over and over in your business and you'll think, yep, I know what I'm doing. I'm not gonna do this, I'm not gonna do that. And sometimes it's okay to listen to your intuition, if you want to stay in the same place, I'm not gonna tell you not to, but if you're gonna ask for my help, I'm gonna show you how we can help you. So I get it. The scariest move to making your business is the one where you raise your prices and you have lost control, and you just have to wait and see what happens next. But on the other side of things, while one part of you is so terrified about the worst case scenario, you also have to look on the other side, which is best case scenario. And this is the one we usually forget. Statistics say that you're gonna remember three negative things for every one positive thing I don't know why this is, for some reason, negativity just sticks more than the positive, so you can find yourself focusing on worst case scenarios, negative thoughts, anything that is not positive. Nobody knows really why this is. We just know that this data shows that you're gonna remember negative information, negative thoughts, negative criticism, way more than positive. For some reason. Negative has a huge effect on us and lingers. But that just helps you become aware of the fact that you have to stay in control of your life, your business, and the way that things go, because your default might be negative. If your default is positive, then that means you have done the work I hate saying that, but you have done the work and you are able to deter away what they call the negativity bias, which is like your bias, your default is negativity. And so instead of thinking about all the different ways that it can't work out, why don't you try to focus on the ways that it could work out? Which is why I always tell people to take out a sheet of paper, split the paper in half a down the middle, and then write down all your negative thoughts on one side, and then your positive. On the other that contradict the negative ones because it'll help you put things into perspective being wait a minute, what is the worst thing that can happen? And a lot of people say the worst thing someone can say is no. I don't know why it seems more deep than that. I don't know why. It seems like it's the end of the world. But when you write it out on paper, you think to yourself, oh wait, the worst they could say is no. The worst thing that could happen is they don't book me and they book someone else, but the positive would be. That just makes room for my perfect fit to come right in. Because if you guys weren't a good fit, why would you force it to work? And I remember as my students were going from three K to 5K to seven K, that was the biggest hangup is okay, I'm not getting as many inquiries or people are saying no, but I am booking, but I'm just not booking as much. And I'm like, what? You don't have to book as much now because you're at the point where you have doubled your prices. So that means you only need half of what you were getting before. And if you stop to think about that, I guess that's not the worst thing in the world. Now, on the other side of things, because you know I'm a pricing girly, I'm also all about brands. I'm all about a clear vision, a really deep sense of self, and it's not just pricing that repels clients, it's your brand positioning as well. The way that you show up, the content that you put out there, who you tell people that you are. Is your website outdated? Is your Instagram kind of a mess? You have to think to yourself, what am I putting out there and does that resonate with what's in my head? And so that's why we give you unlimited reviews because as your business grows and shifts and changes, I've had to do pricing reviews for my students that were from three K. To 5K that are now at 10 K, and I'm still looking at their proposals to make sure that it's sales converting and that it flows correctly and that their work is evolving as well as their business has evolved. You're not gonna show the same images when you are charging three K from. All the way until you're charging 10 K. That's a mismatch of positioning. While you say, oh my gosh, it's my prices. It could be, but it also could be a bunch of other things, and I am a huge advocate for knowing the problem. What really is the problem in your business? The first thing I ask is Tell me about your dream couple. And so I'm listening to them and I'm hearing them talk about this, and I'm hearing them talk about themselves and their personality and all these other things. And then we look at their stuff and then. And then from there we look at the marketing materials and it's like, uhoh, there's a mismatch here. And just being able to have somebody else look at your business and tell you straight up with no fluff Hey, this is great. This is not great. This is what we need to work on, versus. Being friendly and telling you what you wanna hear and not getting the result. I will never do that. I am eldest daughter coded to my soul. I will tell you, if you ask me if this outfit works, I'll be like, yeah, it looks great, but if you change this, it would look better. That's pretty much what it is when you work with me. Another thing you have to understand about raising your prices and quote unquote losing your clients, is that there is a huge difference between losing someone who's just price shopping you versus booking a dream couple. Okay. And you have to be able to know the difference and not let your ego get in the way, because you have to let go of the thought process, I need to book X amount of inquiries, or I need to get X amount of inquiries a month. Because when you do raise your prices, you don't need that. You need half of that, especially if you double them. If you triple them, you can actually do even less. Or if you're like, I just wanna make a lot of money. They make a lot of money. If you wanna hit the multiple six figures, I'm not going to stop you Live your dream. Essentially when you raise your prices maybe you'll lose some inquiries. Maybe people will say, oh, this is not a right fit. Actually, you're at my highest price bracket. But guess what? The dream couples that are willing to pay that. Especially for the work of art that you provide your experience, they're gonna pay it and they might even pay more than you could have ever expected, which is the best feeling in the world where you have this really high package and you're like, nobody's gonna book it. And then they do. Every time. If you're not crying, you're screaming. When it happens. Every time in my dms, my students would be like, oh my gosh. Lord, I can't believe. I can't believe. Believe it. Believe it. It happens. It can happen. That's how collectively we can make almost$3 million together because booking your highest package is the best feeling ever. But if you're gonna focus on letting go of that three to 5K forever. You'll never gonna get to the beautiful five figure weddings. And I promise you as your business evolves, as your pricing evolves, it can happen, okay? So the truth about raising your prices is maybe you will lose the price shoppers, but you're going to gain your dream couples. You are going to be able to say yes and say no. You can also be the one who's in control and say, actually, this isn't a right fit, but I have a list of people I'd love to send you over. Best feeling you went from artist to CEO that fast. Okay, maybe it's not that fast, but it is a process. But I'm telling you who you become in the process of raising your prices and up-leveling your business. It's not just about raising your prices, by the way, while I am a pricing girly that is only a fourth of the puzzle. There are four parts to this, and as you come to the masterclass that I have. You'll see that when they're all in place, nothing can stop you from booking five figure weddings. Nothing can stop you from making six figures with 20 weddings or less. Because the pieces are all together. And as you grow and change, your business grows and changes. That's really what it's all about. Okay? If you stay in the same place, don't get mad if you have the same results. It's that simple. We had a student. Who tripled her rates from three K to nine k while working less than 20 weddings, and she doesn't even have imposter syndrome anymore. She was terrified. She's like, I know what I need to do. I'm terrified about doing it, but I'm just gonna commit for the next 30 days. She did, and what do you know? She's booking five figure weddings. Her dream was to become a destination photographer. She is one. Okay. Raising your rates isn't about scaring off clients. It's about calling the right ones. If you're like, oh my gosh, the Lord, this is speaking to me. I'm teaching exactly how you can do this in my free class, three steps to book 10 K weddings so you can free up your weekends. RSVP grab your free ticket. The link is in the show notes, and I will see you on September 23rd at 12:00 PM Eastern. And if you stay till the end, you get a five minute website audit with me, and you already know I'm your spicy girl. You want me on your website. Either way, I can't wait to see you there, and I will see you in the next episode. Bye.