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Hello. Hello. Welcome back to the Wedding Atelier podcast. If I sound sick, it's because I am, and, you know what? It's my fault I should not have put off this episode. I was like, oh my gosh. I'll do it when I get back from my birthday vacation. Guess what? The birthday vacation got me. Okay, because the weather change. Knocked me out again. Like you can't go from 77 to 40 degrees, but in Michigan you can. Okay. And so it got me. I am on here to talk about what I've been working on with Wedding Atelier for the past two and a half months. It's crazy. I launched in Demand and then I started really just micro Skyping. Wedding atelier, what's going on in the industry, what my students are struggling with, what the people really want. And I finally listened. Okay. So I really want to tell you about what we're working on at Wedding Atelier, what's included this time that we're launching in 2026, I'm updating the masterclass. We're adding new testimonials and new features to wedding atel. At this point, it's like a done with you wedding photography business program. It's not just marketing, it's not just sales. It's the whole thing. It's the whole thing. I don't even know where to be and I have no notes. I apologize if we're going around in circles and you wanna get off the ride, I get that. Put me on one and a half speed. Been there, done that. Understand. So I'm gonna walk you through. The new support features that we're adding in Wedding Atelier that I'm the most excited about. Okay so with the luxury wedding industry and the way things have shifted, especially with inflation and how the prices is going up and people are saying, oh, 10 K is not luxury anymore, but then people with seven K are saying it is luxury. I'm just gonna have an opinion. If it's not at least 10 K, I really don't. Think it's luxury, like mid luxury maybe, but not luxury. And the reason why I say that is because I've done it, but also that seven to nine K range is like almost, this is just my opinion, but I feel like a luxury wedding either has a done for you team, it has a wedding planner, client has money for this. Very much done for you style and architecture. Very expensive. Florals, very expensive details, and everything's executed properly, so I've shot weddings that were at seven K where they didn't book a planner, but they spent all of their money on details. And I was probably one of their biggest expenses, which I was so honored and I did really love my seven to nine K clients dearly. But at the end of the day, I was still doing wedding planner stuff, but I was charging like 7,700 or something like that. So I don't know. That's just like my whole spiel is like it needs to at least be 10 K or higher, and I don't even think the word luxury should be attached to it. Okay. So now with the way things are going, the way that couples are finding clients is different because we're looking at more of a Gen Z client as millennials are aging out As a millennial who's 35, has been married for 12 years and has two kids, I can see that. The things that they want and value are different, and so I feel like the middle has disappeared, which the mid range is the part that I'm talking about. You either have to stay low or jump high, if you're like, okay. I've been at, I've been at three to 5K for years, terrified to raise my prices. I can't do it, then stay there. Then you'll have your consistent bookings, but you may be burned out. You may, unless you decide to build a team and divide, weddings so you don't pass away. Ask me how I know. Or you could raise your prices very quickly. Honestly, that's really what we did is I raised my prices really quickly. I booked a couple at my higher rates and then I did not look back. You just, you have to run. You have to run. But once you just run with open arms, you'll never look back. You're not gonna be like, oh yeah can't wait to book another wedding at six K. No, once you book a 10 K wedding, you're gonna be like, can I book a 20 k? Can I book above and beyond? And that was one of the missing pieces. So one of my students who's actually coming on this is a bonus episode. I my kids are outside playing like it's so random guys. RIP, but I'm interviewing her tomorrow, actually on the podcast and, she's gonna walk through her journey She did a free pricing audit with me last year and I saw that her prices were six K and I looked at her awards, I looked at her positioning. I looked at her images and I said, what on earth? What is, what's the matter? What's the problem? And so we judged up her pricing. She came up with these custom packages and proposals and what do you know your girl's booking at 20 K? 30 K, 40 K weddings? Yes, you heard me correctly. She has booked a 40 K wedding. She'll be talking about that on the podcast. She's now our luxury wedding coach because obviously, so if you are stuck, at the, I just don't know if I can push to 10 K. She did it in a year, y'all. She did it in a year. She works with the best wedding planners in the south of France. She's constantly networking She is the girl and she is now our luxury wedding coach. Any questions you have about the luxury wedding industry, that's our girl. We have also added. We have also added a copy coach. Now she is a sales backed copywriter. And there's one thing about me, y'all. I love sales. I love that you say sales. Prove it to me. Show it to me. I'm in, I'm all in. Okay. She ripped up my webpage in 30 minutes and she's yeah, I guessed on programs. I could be like a copyright in your program. I said, hired, sold. Like, when do you start? She's like, I can start next month. So we have a a wedding industry sales copywriter who's gonna rip up anything that you post inside of the program. You guys what? Why haven't I had this sooner actually people have been asking for it, but I'm listening. I'm listening. 2026 is gonna be the year that Allure listens and I'm listening. So we have a sales back copywriter. If you want her to rip apart an email before you send it, your website copy, she's ripping it all up. You make a post. She does feedback, whether it's a video or a written text, and you're off to the races. Okay. So excited about this. So excited. I can't even, and we also have an SEO coach inside of the program. Now, they're not necessarily like a co-coach, but they are specialized people in their field. So it's not necessarily something I've taught them. This is something they already know. They, I didn't just raise them up to be a coach. Like they have this knowledge, they've gotten results, and they're sharing that with you at a fraction of the price because on the side they charge way higher. Then the program that Atelier provides. Every other month she's offering SEO audits done for you. You submit your webpage, she looks it over and a beautiful Canva document like she has a canvas slideshow And she rips everything up to shreds. Yeah, if you're like, oh my gosh, what am I ranking? She'll let you know. She'll let you know. So that alone is actually worth the investment of joining what Aate. But that is just the beginning. That is just the tip of the iceberg. Now, if you have an RSVP for the masterclass. Do that because when you do, you're gonna get access to an exclusive bonus that I've never offered before. Actually, I offered it to my first alumni back in 2022, so nobody even knows that it existed. And I'm not gonna say what it is because you have to RSVP. But let's just say you might get a lot of support from me for the entirety of your time inside the program, and that's all I'm gonna say about that. Plus you get a 90 minute intensive with me. We will go through everything you need to do. I can tackle three of the biggest roadblocks that you're gonna have when you join the program that you're overwhelmed with. We'll create your artist story, we'll create your prices, and then we'll create your marketing plan, and then I'll tell you what to do in the next 30 days. Hit the races, come to the calls, get support, do your homework assignments. That's it. Okay. And then also watch the mindset trainings because mindset is tricky. So we have these amazing, qualified, incredible guest experts and. Now for the first time in a while, we will be running it live. So I've decided to change wedding at Tilly. It's like a mastermind now at a fraction of the price against my coach's better judgment of how I should price the program. Everyone's allure, this program's underpriced. And I'm like, but I want it to be the price as if they booked one wedding. If they booked one wedding, it's worth the investment of the entire program, and you get 12 months of support. So we're gonna start off with a six month cohort and we're gonna go through all the modules and the homework assignments And of course if you have additional questions after we do it together you can always put it inside the private community, but I think the biggest thing is the accountability. And I kept saying, what are you guys struggling with? Like, how can we just get this done? They're like, oh, I just, I need to be held accountable. This is about as accountable as I can make y'all. At the end of the day, I can't force your eyes to stare at the screen and do the work, but I can provide systems and I can provide support. So there's no way for you guys to get stuck. I'm actually working on a bot right now. That will tell you what you need to be doing based on what you're struggling with and I am really excited about the six month cohort and then the course, the six months of support as you make changes, as you deal with price shoppers, getting ghosted, all that other stuff that you deal with when you completely revolutionize and change your business. And because I'm ridiculous. Another bonus is that when you enroll in Wedding Atelier for this launch, you get 12 months access to our Instagram marketing membership in demand. Now, in demand is my Instagram marketing membership where you get prompts and challenges to get you back on Instagram, and not only being consistent, but just like booking clients, just booking couples based on your content. Now, I have nothing against doing trendy things. I think trendy is fun. It keeps you relevant, but also knowing that you have the content that if you wanted to get more inquiries with one post you can. So that's what in Demand teaches, and because you need all of the pieces to make everything work. Wedding Atill is very heavily focused on SEO and website and positioning, in terms of marketing, but in demand is all about very quick wins. Like how quick can you, how quickly can you get an inquiry? How quickly can you make a post? Let's roast your Instagram and see what's going on. Let's clean up your bio and make sure it's crystal clear. Let's look at your grid. Does it make sense? Is it appealing to the types of clients that you want to attract? All of those things. So yes, wedding atelier is the photography business school you wish you had. We work as hard as you do. And in 12 months your business will never be the same as long as you stick to a little bit of work as every single week. And if you don't believe me, check out all of the screenshots of testimonials. Listen to the past case studies for the podcast. We have a couple more coming. It's gonna be awesome, but I would love to be able to support you intimately in the next six months and just see how your business is going to change, especially when you're charging those 20, 27 prices. Have you figured that out yet? Do you wanna raise your prices? Do you wanna finally make that leap, but do it confidently with a group of women that are also doing it with you? The answer is yes. Okay. If the answer is yes, head to the show notes, RSVP for my free masterclass, where I'll walk you through the 10 K formula, what's working right now in the wedding industry to work with premium clients this year and beyond? I can't wait to see you inside don't forget to subscribe to the podcast and keep an eye out because we have some amazing interviews and episodes coming this way. And if you wanna take notes, feel free. There's some really juicy episodes coming soon. I will see you in the next one. Bye.