Alora 0:00

Hello everyone. Welcome back to the Wedding Atelier podcast today. I am so excited for one of the guests that I have. We immediately hit it off with the amazing Taylor Dela Fuente. She is going to literally rock your guys' world. We're the same person in a different font. Our no fluff. Sales back backgrounds. And also Taylor, I just want you to tell us before we dive into all of the hot takes of the wedding industry and copy, how did you get started? I know you were a journalist and you've lived many lives before you became a wedding copywriter, but tell us a little bit what that looked like.

Taylor 0:34

Yeah you're really asking is why should somebody listen to me? That's what we all care about. So I promise I'm the real deal. Yeah, I have a journalism degree. was a newspaper reporter, I was a magazine reporter. Then I moved over into digital marketing and I ran the content marketing department at an SEO marketing agency right at the early days when SEO was a thing. I have actually been to Google. Fun fact, this is more than 10 years. So I think our NDA is. over with at this point, but like I actually have been to Google. One of our clients was Google doing SEO and content for Google back when G Suite was just. Becoming a thing, which is now Google Workspace. Okay. Anyway, moving on, as you said, many lives. So I've done all of that. I've worked in-house doing marketing and copywriting and SEO stuff for an interior design marketing agency and energy, clean energy startup, like so many different things. And all the while I was always writing and doing things on the side. And then of course everybody has a COVID story. Mine is that COVID happened. I got laid off from my job and I took my part-time thing full-time and. It's been that way ever since. So I've had my business, big mouth copy for seven years and the first four years I exclusively wrote for wedding industry clients, planners, photographers, florists. is the whole thing. And it's been a couple of years since we've broken that e exclusivity tie, but I'd still say like 80% of my clients are still in the wedding industry and photographers are among them at the very top of the frequency for me. So I'm super, super familiar with wedding industry. Wedding photographers, the clients, the whole thing. So like I really speak your language. I get your world and we're talking about sales and how to get you more money. 'cause that's what I do as a copywriter. Copy is words that sell. So my job is to be a written salesperson for you in your business.

Alora 2:23

Yeah, she wrote apart my website in 15 minutes and I was like, I need. You forever. Thank you for coming. So we are on the podcast talking about basically all of the hot takes, and the biggest one being is what do you feel like is not working in the wedding industry right now? Especially when it comes to copy when it comes to sales, when it comes to marketing, 'cause things have shifted. We are year six, post COVID and inflation politics. The world has been upside down many times and we're all just trying to get our bearings together. What do you have to say, Taylor?

Taylor 2:58

Oh girl. Yeah, no, I agree. It is sometimes in the marketing world, it feels like we're taking it day by day with algorithm changes. And as you said, there's all these external things, political factors. Is there a war? Is there not a war?

Alora 3:11

Is there.

Taylor 3:12

the economy doing? All kinds of things. I don't know, is it the holidays, is it not? All this stuff. So in 2026, here we are, April, 2026. I would say the biggest things that are not working is. One gate keeping your prices not working Honestly, I don't know if it ever worked, but that's definitely a me thing. But for real. It is really not working now because we are in a deficit like the trans the trust bubble that was. Created by the online space and social media marketing and everybody like having a personal brand and talking to the camera. There was definitely a bubble created by all of that when it first started and really boomed. And now we're on the other side of that where people. Your customers, like they're savvy. They've been marketed to for They have followed influencers. They definitely have bought something off of Instagram. They've maybe purchased something that was a total scam, like they bought a course or enrolled in a thing or whatever that just didn't work out and was a waste of money, like all kinds of stuff. And so people are no longer just taking your word for it. are looking for, again, like truth. Authenticity and transparency is really what it comes down to. So the biggest thing is You can't just say, oh, you have to inquire for my pricing because here's the reality. Allura is that. When a couple's considering hiring you to photograph their wedding, they've got your website up next to like at least three others. So they've got tab after tab. And if yours doesn't have that information, they're just gonna move on to the next tab

Alora 4:47

Yep.

Taylor 4:47

looking at anyway, that does have the information. So I am like queen of, let's put some kind of pricing on your website. It could be a minimum, it could be an average, it could be a range, it could be a, I won't get out of bed for less than blah. You can hide it in the FAQ if you're really picky about it, let's hide it somewhere, let's hide it in your contact form. But like somewhere that information needs to exist on your website in order for people to start feeling some real feelings of trust and for you to be really, truly transparent. So that's like thing number one not working is like gatekeeping process, any of that stuff.

Alora 5:24

Yeah, and I wanna sit on this for a minute because I see it constantly, the conversation, even in threads of being like you need to hide your prices. You don't need to hide your prices. You need to have a range. I have never been on the camp of hiding anything because then you get all kinds from different stages and different price ranges that don't really know where you start and where you end. And then photographers get offended. Like, I cannot believe somebody with a one K budget. Like send an inquiry for me and my prices start at 10 k and above, but I'm like, your pricing is nowhere to be found.

Taylor 5:55

They feel offended that a prospect wasted their time with such a low. Dollar amount inquiry, Actually it's the other way around where they should feel sorry that they wasted the prospect's time by not

Alora 6:08

Ooh.

Taylor 6:09

Here's the thing. Most of us forget at some point because most of us start by DIYing. All of this stuff, your sales, your marketing, all that stuff, we all started DIYing. It is you get wrapped up in what it means about you and your business, and you forget that actually. All of that is not for you and not about All. It is for your prospect, and it's about your prospect. Your website really has very little to do with you and a lot to do with the couple on the other side of the screen who are considering hiring you, and so your website's job is to answer those questions. Think about it from their perspective. They probably never hired this before. They don't know. And whatever they do know is maybe outdated advice or based on what the competition is doing. So like you have a really great opportunity to. their view of this world, the wedding world, and how it works and how your business works, all of these things. So just put our own ego assigned and say yeah, one of the questions you're gonna have is how much does it cost? So that's very fair and. I am a business person. I To be exchanged for my services and my talents and my photos. So I'm gonna be professional and tell you here's how much it costs. And that doesn't mean that you won't be able to persuade somebody up a little bit or upsell them or do an add-on or whatever. But yeah, I could talk about that for days. So I'll stop there. But.

Alora 7:37

I mean, I think the whole thing is like you're just not educating them on your process. So isn't that kind of also a client experience thing. You didn't educate them, so they didn't, they just went off their first instinct. It's almost like you can't blame people for things that you should be held responsible for as the professional, which I have always said. And being like, okay, maybe there's something on my end that I did not do correctly. Is it always the customer's fault?

Taylor 8:00

Yeah. I love that take. I love that. I absolutely agree that like it's on us as a service provider to educate them because they don't know and To you saying, will you teach me more about this? My favorite barometer for this and how much people don't know is when you go on any platform, but threads or Reddit come to mind and somebody posts a, Hey, I'm looking for blah, blah, blah. Can you please not charge an arm and a leg? Or,

Alora 8:26

Yes.

Taylor 8:26

somebody who's not too expensive, or I'm look looking for an affordable photographer. And then the first thought to anybody reading that is, okay, what's your definition of affordable? What's your definition of Everybody has a different definition. And so I say that to say. Everybody's got a different definition. You don't know. And part of the reason they don't know is because you're not out here telling them. So let's tell them. So anyway, what's not working? Gatekeeping your prices definitely not working.

Alora 8:54

Yeah another thing we're gonna talk about we're gonna gear more towards the marketing. What do you feel like, what's not working? In terms of marketing, do you remember when everybody was getting inquiries specifically actually only from Instagram and you have a hot take that it's time to stop relying on Instagram. It's time to start relying on your website

Taylor 9:13

absolutely. So here's the other thing that's not working, is just relying on your Instagram not working. People wanna know. More than what you're able to provide on And so unless you wanna live the influencer game, which if you do, cool, but I know for me, I have my business because I appreciate time, freedom and flexibility. I've got little kids at I don't wanna be a glue to my phone all day, every day. Course I post Instagram and I've got hot takes there and I do stories and lives and whatever, but it's not the same as being. Having access to me 24 7. And so if you don't wanna live that life either, then you need a website because your website actually has a job to do, which is to be a salesperson for you. And I would say most of you listening are letting that employee slack off Your website should be working harder than you are. get the sale, and most of the time it's the other way around. So if your website is taking a vacation while you're working on the sale, it should be the other way around. You should be able, if you have a good website to go on maternity leave, or take a vacation or handle a sick kit at home, or go to a conference or whatever. get inquiries coming in the door because your website is doing the heavy lifting. That's its job. And Instagram was not built for that. I don't know if they'll, they always change Instagram, but I don't think it's ever gonna be built for that. So much so that one of my other hot takes, I didn't even tell you this when I was looking at your website 'cause you don't do it. So good. Good job.

Alora 10:49

Thank goodness.

Taylor 10:50

Put their Instagram feed embedded on their website, like in Of their website, and that is a big no-no. We don't do that because you just killed yourself to get somebody off of Instagram onto your website, now you're sending them right back to where they just were. And Instagram is really freaking good at its job, which is to get somebody to keep scrolling, creep, keep seeing those ads. Keep clicking and buying things. Keep engaging on the app. Its job is not to get them buying from you. You know whose job that is, your websites and you just got them there and then you sent them away. So we have to have a website, we have to make sure that it is captivating and it's keeping people there. And that means having good copy that sells 'em on your work and good design that keeps them reading the copy. Because if it's just a wall of plain text. Ain't nobody reading that. But on the flip

Alora 11:39

Yeah.

Taylor 11:39

if it's a beautiful template and the copy is terrible, maybe you got it from ai, maybe you DIYed it, maybe you used a template, maybe you borrowed a friends, whatever. All of that is terrible too, because it's like when you go on somebody at a bar and like you hit on them because they're really hot, and then you talk to 'em and you realize that they're an airhead. That's what a beautiful website with terrible copy is. It's an airhead. Caught your attention initially, but you're, not husband material.

Alora 12:08

It's not saying

Taylor 12:09

yeah,

Alora 12:09

anything special.

Taylor 12:10

absolutely.

Alora 12:11

Okay let's dive into website in terms of sales, 'cause I have said this for years, but like the website is the only thing that you own because you pay for it. But also you get to control the client's journey on your website, whether it is captivating them with copy, call to actions, telling them where to go next with each button. What would you say is like the biggest sales asset that somebody could have if they're like, okay, I need to pay attention to my website. I'm, oh, you're probably gonna say copy, aren't you're a copywriter. I set myself up.

Taylor 12:42

Okay. Yes, I'm a copywriter, so I am biased that it's important, but I should say my business is not just copywriting anymore. In the beginning it was just writing all the copy by myself. And now at this point, even though copy is in the name, big mouth copy, it has grown. And now we are a very small, very boutique agency. So I have a

Alora 13:00

Queen.

Taylor 13:00

works for me as well, so I benefit and we do monthly marketing. So I. I used to pedal copy because it was like how I made my money, and now it's we do a lot of things and we make money a lot of different ways, so I promise that this is not me, just like blowing smoke. If you had all the money in the world. Here's the order that I would tell you to hire help in, or prioritize, help in getting your stuff right for your marketing. First you

Alora 13:25

Ooh.

Taylor 13:25

expert, then you hire a copywriter. Then you do the design, and then you hire an SEO person again at the end.

Alora 13:35

Now, why do you hire an SEO person at the end?

Taylor 13:38

Because SEO is a long game, so you can't just do it once, set it and forget it, and then you know, actually forget about it. You have to come back to it after a while. So start with SEO Research in the front, which. Could totally be a copywriter. You could hire a copywriter who's

Alora 13:54

Sure.

Taylor 13:55

expertise and tools and can do that for you, but not everyone can. So make sure you ask that if you're, if you are gonna hire out, so start with the SEO keyword research and figure out all of that stuff. What are you going after? Then write the copy that is mostly compelling to the human with the wallet and the emotions. Who's gonna be buying your photography services, but then also is gonna check the SEO, the BO box. Then hire a designer who's gonna make. All of that. SEO magic, all of that copywriting magic look beautiful. So people actually read it and feel convinced to buy from you. And then when all of that is done and set up at the end, wait like six months, and then work with your SEO person again to say, okay, here we are six months later, things should be cooking. Now how are we doing? Is this working? Is this not, do we need to add something? Do we need to tweak something? And that's typically the point when you would probably start like blogging. Or something because blogging is amazing for your SEO. My truly unbiased, like unbiased in that some of those services I offer, some of them I don't. So that's truly the take on just the right way to do it. And also like expert working in this field, I do this all day, every day for 10 years. This is how you do it.

Alora 15:09

Yeah, I am definitely looking at the way things are changing, even in the industry, Instagram can be used for a quick inquiry if somebody was already on the fence and they were like a warm client.

Taylor 15:19

Totally

Alora 15:20

I'm learning that l like the long form, which is your website, your SEO, your Google search, all that great stuff, the stuff that lives forever, your blog, that's more of like the luxury long game. Like people say that luxury clients are looking and the planners are looking via Google now and that used to be reverse. The price shoppers were the Google search, and now the Google search is like the quiet luxury. The people that are willing to pay, oh, I searched. You found, you booked you, what do you think about that? Do you think that this might be the way things are forever?

Taylor 15:51

too with some

Alora 15:52

I

Taylor 15:53

are calling it GEO, generative engine optimization, or a IO, like artificial intelligence optimization, a

Alora 16:01

Oh,

Taylor 16:01

any case, whatever it is. Their SEO search engine optimization plays into this new, let's call it. GEO, like it's playing into this new AI search. How are people finding you? And so people are now going into their favorite chat bot or AI platform and saying, who's the best wedding photographer in Atlanta? Who's the best wedding photographer who lives in Atlanta but does destination to LA Because half of my group is here, half of my group is there, or And it's using Google and so search engines as the basis for that information to then spit out results. To you. So SEO was always important, but now it's like doubly is important because it's able to read more than just what's on your website. It's also able to read your reviews on Facebook, your Instagram posts, if somebody is on Reddit, like it's finding all of that and combining it and then spitting back out, like, here's the results. So all of that stuff absolutely matters. Now, whether people are looking on Instagram or not to find you in the first place. I don't know. I would say people, absolutely. And data shows they do use it as a search engine for sure. Just like they use Pinterest as a search engine. Like basically all the marketing stuff that you've heard chatter about, all of it works.

Alora 17:19

Yeah.

Taylor 17:20

the thing that works the best for you then plugging that into an entire funnel, an entire marketing system, so that way it is all flowing the best. So when it comes to luxury though, I definitely think that like. Here's another thing that's not working is like calling yourself luxury, like slapping a label on it is not working anymore. People maybe fell for that a while ago where you could just say like, I'm the greatest luxury photographer in Detroit, but Like people have learned that too, of eh, it's more than just a label. In fact, I would argue that somebody who is actually a luxury client is not using the term luxury

Alora 17:56

Yeah.

Taylor 17:56

up anything. Somebody who is a budget client is looking at the term luxury because they're trying to move themselves up the social status ladder when they're Googling

Alora 18:06

Oh.

Taylor 18:07

they're like, oh, I don't want a normal cheapy backyard wedding. I want a luxury wedding. But really they don't have a luxury budget. It's like somebody who cares, carries like a Chanel bag and then does all their grocery shopping at Walmart. You're just like, oh, okay. You can absolutely do that and great. I love that for you. But if you actually wanna be. A luxury wedding photographer then, I'm not saying don't call yourself luxury. I'm saying that everything else in your client experience, your photo delivery, your in-person experience, how you conduct your sales calls, and yes, how you market yourself on your website, in your social posts, all these other places, all the copy that you're using needs to be elevated. And at that actually luxury level, most people are. Faking it until they make it, except they're not actually ever making it. That's the part that's not working anymore.

Alora 18:58

Yeah, it's like having the identity of being a luxury photographer without having to say it. You know, if you have to tell people you're funny. You're not funny. I tell I see that all the time. I'm hilarious. You can't be

Taylor 19:10

Yeah.

Alora 19:10

I should be telling you're hilarious. You shouldn't be telling me it's the same thing.

Taylor 19:15

I have that all the time where I, of course I call myself a big mouth 'cause that's literally the name of my business. But I don't, it's not like I walk around being like, hi, I'm Taylor, the big mouth. But I will go and meet people, like at a networking thing or at a dinner or something and they'll be You know, I heard you were a big mouth and like, you don't disappoint.

Alora 19:30

Screaming.

Taylor 19:31

like, people should be echoing that back to you and saying like, I cannot

Alora 19:35

Yeah.

Taylor 19:35

how. me, luxury experience is about a experience, and B, going Beyond. It's all the little details. It's all of the extra things, and that has nothing to do with somebody being will like, not expecting to pay more. Of course, they expect to pay more, but they also expect to receive more. And so you can't just slap a label on it and say, yeah, I'm a luxury wedding photographer. Here's my bespoke packages. An oxymoron. You can't have a bespoke package. 'cause bespoke by definition means that it's custom and a package by definition means that it is not customs. Like those, that doesn't make any sense. Here's what I, 'cause I feel like I just hit everybody with all this negative eh, doing it wrong, eh, doing it wrong.

Alora 20:18

Let's turn this train around.

Taylor 20:20

yeah. So to end it on a high note of so if I'm doing all of this crap wrong, then how do I do it right? Is authenticity, which is such a buzzword. Just bear with me for a second. Being authentic to you, being yourself, leaning into who you actually are. way. Again, an on-brand way for me to put it is being a big mouth, but like different is better than better.

Alora 20:46

Yeah.

Taylor 20:47

We AI has. Taken us out of the information economy like Longer in this position of, well, if I have more degrees or if I have more experience, if I have more awards, then I'm better, and therefore people will hire me. I can charge more. Not true anymore. Information is free. All I have to do is pull out my phone, ask ai, ask Google what is this thing, or finding this information, or whatever, and it is readily. Available for the taking. Absolutely for free. There you have it. So. you can't win that game, this is why like style tips and tricks, content doesn't work anymore. If you're writing blogs that say like, here's the way to get like the best three poses, da cool, not gonna help your business at all because that information is out there already times a hundred. So what is gonna help your business is you saying, here's how I'm different from everybody else. Yeah. You have five tabs for a wedding photographer. Dallas, open next to each other, but mine looks completely different. Sounds completely different. My process is different. My approach is different. Yes, my background and my education is different. All of that stuff matters. is no right or wrong way to do it's like the more unique you can be, the better it's going to be.

Alora 22:10

Yeah, and I feel like honestly all of these things that you have said, I have been talking about for years, and it's crazy that they're timeless marketing time tactics that hold true is just to be true to yourself and serve the couples you wanna serve, attract them, embody whatever a luxury business looks like to you. High quality, high touch, all of these things are not really hard to do. Instead of copying other people, look within yourself, being like, what is it that I wanna do and how can I serve my people? It's just that simple.

Taylor 22:41

e effort is back to luxury like. Effort and meaning is the new luxury. Somebody taking the time to think through something, to have an opinion, to share it, to come up with a novel approach or a new concept, all of that is going to be the new signal of luxury. Way more than just. Saying, let me hit you with some knowledge. I know more than you do. I'm smarter than

Alora 23:02

Yeah.

Taylor 23:03

not true So I agree that these are not necessarily new concepts, but in a way, I am seeing as a marketer, people backsliding into doing some of these bad habits because. People are overwhelmed. There is more competition than ever before, and AI is tempting because it makes you feel oh here's the fast track, or the Like, I'm just gonna hit this easy button over here and I'll have AI do it for me. But actually it's not really gonna move you ahead the way you think that it is because it is coded. To give you an average of everything else that is out there, and therefore, every time you use it, you are moving further and further away from being your authentic self and closer to being just like everybody else. And that is how your business will die. Honestly. Is that terrible that I was like, your business is gonna die. But also like I know we all have this primal ah, alliance chasing me in the jungle, I better run away. Like we all have that feeling in Too, of like, I don't want my business to fail. I don't want my business to fail. And so, yeah, And I'm not saying that. Copy marketing, all of this is going to fix every single problem in your business. For some people it genuinely is not a problem and I love that for you, but for a lot of people it is, and it might not be the thing that fixes everything, but for most people it is definitely the thing that's going to get you a huge leap closer to where you're trying to go in your business. 'cause most people are doing it wrong 'cause they're doing it themselves 'cause they just don't know any better.

Alora 24:27

Yeah, I think standing out is not an option anymore and if you're hesitant about doing the work and figuring it out and basically just trying to figure out like who you are, who you wanna serve, which is the artist story, but you, the artist, and then the people you wanna serve, when you come up with that. You're not gonna be looking at what anybody else is doing. You're not gonna be looking to use AI and all these other things that are telling you who you are, telling you what good copy is. You'll have it within yourself, and then you can just take it and go from there. So. I do have a question because when it comes to ai, what do you predict the future will be for this? Do you have any predictions about the way things are going? Because there's so much of everything. Like do you think eventually people are gonna be like, yeah, we're gonna be doing this now, or we're just not gonna be doing this anymore? After what is working, what's not working, what is the future?

Taylor 25:20

I think it is moving, for everybody, but again in that, what we just talked about of luxury used to be, how do I get this faster? How do I get this quicker? Like thinking, you know, industrial revolution, like you used to have to churn butter by hand and now there's a machine that can do it and that's luxury. You can go to the store and use this money. You worked really hard to buy this butter that's done for It's the other way around where actually. You can just go to the store and spend a dollar on four pack of

Alora 25:48

Yeah.

Taylor 25:49

You go. And what feels luxury now is you go to a Michelin star restaurant and they say, we churn this butter by hand. And you're like that's some good butter. I never had butter like that. Of course you haven't, because somebody put in a lot of work To be that amazing. They learned a craft, an art that is probably dying and not as readily available, a skill that isn't around anymore. And so I would say. is gonna be the same thing where yeah, it's making the creation of art and imagery, brands, websites, copy. It's making all that stuff easier and faster, but it's getting less and less interesting every time it does it. And so what's going to be a sign, the new sign of luxury Yeah, I hired a copywriter to do it. Yeah. I hired a Designer to do it. I hired a brand designer to do it. Somebody who's bringing a truly fresh human take. So what's going to be the real definition of luxury in the next several years is going to be humanity, not

Alora 26:43

Yeah.

Taylor 26:44

anything. So I can't predict is it gonna take over the world, is it not? But I. Can pretty strongly predict that in a luxury market it Something with human labor and time and talent and effort. That is going to be the sign of luxury. And the cool thing is that you can use that knowledge to market your own business and say, this is how I do it. Therefore I am a luxury photographer. I'm a luxury service provider. Like film would be another thing where. I take film photos and sometimes they don't turn out and that's why they're so freaking beautiful because there's

Alora 27:21

Yeah.

Taylor 27:22

or it might not work. You have to decide in a split second, do I use my digital camera? Do I use my film camera? And what if it doesn't work out? And what if there's a problem, the film gets overexposed, or the lab is terrible. All of these things contribute to it being that much more special, and clients are willing to pay premium for that.

Alora 27:38

Yeah, I mean it's kinda like the same way, like we actually just got back from vacationing for the weekend for my birthday, and we went to a restaurant where everything was locally sourced and farm fresh. And sorry to all the vegans out there, but I love. Something handmade and something very intentional. And I think the human touch, the intentionality, the care, the time, the effort, that's gonna be where things are gonna shift. I agree with you that like luxury is just like being a human in the midst of ai.

Taylor 28:10

That means you make mistakes. That means your process might be

Alora 28:12

yeah.

Taylor 28:13

That means that you say whoops, my kid's sick today, so actually I gotta reschedule my meeting. Like all of those

Alora 28:17

Yeah.

Taylor 28:18

AI cannot. Recreate

Alora 28:20

Yeah.

Taylor 28:20

a computer. And so having those idiosyncrasies, it's not about being perfect or this like, Perfectly manicured and there's whatever, like all of that stuff, it's about being real.

Alora 28:32

Oh, that's so good. That speaks to my soul so much. Yes. We don't have to say authentic. We can just say real. We can just say human, because it just it does feel like we're going towards that after being online. So much is that's just what people want. Even just like I was talking to my parents about how, the younger generation is looking for the third place completely off topic, but they wanna be in person, they wanna connect with people. And as much as people were using chat, GPT as therapy and stuff like that, it's not

Taylor 28:59

no. Have

Alora 29:00

a human being.

Taylor 29:01

ads for landlines? I'm like obsessed. My kids are

Alora 29:04

Yes.

Taylor 29:05

be four, so I'm way away from that, but I'm

Alora 29:08

Yeah.

Taylor 29:08

Ooh, I a couple more That's still a thing because I'm all in on that. Yeah, let's get a

Alora 29:12

Colin?

Taylor 29:13

start calling friends, because that's like a core memory for so many people.

Alora 29:17

For me I want them to have the ability to memorize a phone number. My memory now is trash. I used to be like, oh, I seven, P four, blah, blah, blah. And also just the really cool feeling of hearing the ring and then picking up, being like, hello. My daughter's nine, so it's like the perfect age for her to play around with that, with a few friends and yeah, me and all of my mom friends that are millennials. We're obsessed with this. We need to bring the landlines back. It's giving babysitters club like, let's go in on this. Let's do the family plan.

Taylor 29:44

that board game? Oh my God.

Alora 29:46

Yes.

Taylor 29:47

So funny.

Alora 29:47

Oh, I love it. I think that's why copy is so important. I think that's why messaging is so important. Positioning is so important because it's really gonna be about the imperfectly perfect, which is you the founder, you the creator, and that's all we're talking about is like just basing the business around yourself,

Taylor 30:07

Absolutely.

Alora 30:09

you, your clients, people.

Taylor 30:11

it is so hard to do that about yourself. And Person to say that because I literally do this for a living. And yet when it comes to writing my own things, I'm like, Ugh, I don't know what to say. It sounds terrible. So like I totally get it and clients ask me all the time, like, I can't believe you just, we talked on the phone for an hour and you turned it into this and it sounds so amazing. And like you were in my head and how did you know it? And I'm like, because I'm. A, I mean, I'm not gonna say I'm not experienced or not talented. I am, but most importantly, I'm not you. I'm the outside perspective. So I'm Of that in and seeing as a jour, you know, a former journalist, like the story here? do we find, how do we find the story? How do we see how it connects to the person reading it on the other end? And how do we bring the two of you together? And that's really my job. But it is always, I, do have an unfair advantage in that I'm not you. So I have the outside perspective and I can say yeah, I think you think that this isn't very special, but to me this is like really freaking special. So we should plaster that everywhere. And then lo and behold, it works. I'm like I know what I'm talking about, y'all.

Alora 31:11

Yeah, giving me flashbacks to my website review, which you're gonna be scouring all of my websites at the bottom of my page gonna be like, this copy was provided by

Taylor 31:19

And

Alora 31:20

Taylor of Big Mills.

Taylor 31:21

everybody that you know, aren't I don't mean to

Alora 31:23

Yes.

Taylor 31:24

You can do it, but

Alora 31:25

Okay. Drum roll please. I don't even know if you can hear that 'cause I have

Taylor 31:30

it's.

Alora 31:30

Noise cancellation. Taylor is gonna be our new wedding Pro copy coach inside of Wedding Atelier. Yay. So yeah, she's pretty much going to take anything that you give her marketing wise, rip it apart, and either give you written feedback or a video.

Taylor 31:46

Yeah here's how it works, is that if you're inside wedding Atelier and you're working on something, it could be a big something like your website. It could be a small, something like an Instagram post. can just say okay, I think this is pretty good, but I don't really know. And you just pop the link into this circle community, and then I get back to you with, depending on, if it's Google Doc, great, I'll just go in there and say swap this over here, move this over here, take this word out, rephrase this. If it's. it's like a website or something. No problem. I record you a quick video. Move this down here, move this over here dah. Sprinkle some fairy dust on it, and then you go and make those changes. Poof. Put it down in the world. There you go. We're gonna do quarterly calls, training style too, so that way everybody's getting some education and can watch replays and learn all of that. But like the magic in copywriting is that is a hundred percent custom to you. And so there's really no way to. Teach you that other than for you to say, okay, here's my thing. What would you do to fix it? And that's honestly, that's like kind of my favorite thing ever is when people are like, okay, but how would you fix this? And I'm like, oh yes. Let me tell you all the ways that I will For you.

Alora 32:51

And I love the fact that you are sales psychology backed because same and everything is always sales. Everything so like you having that, I was like, okay, that's it. That's the last, that's the piece of the puzzle. It's gonna be copy that sells, copy that tailored towards you. Copy that makes sense to the client. What else do you need? It's gonna be amazing and I think this is really gonna change. Of course every student that comes when the doors open. But also really revolutionizing and getting rid of the AI slop that is overtaking the world, but especially business owners because everybody sounds the same. And we're gonna, we're gonna solve that problem. We're putting the human touch back Into your website, into your marketing content and your copy.

Taylor 33:32

Absolutely. Absolutely. And gonna be, going to be pieces of it that are so undeniably you that somebody would look at it and go, oh, there's no way AI did this. That pisses me off so much when people are like, oh, there's an M dash, so therefore AI read it. No

Alora 33:47

know.

Taylor 33:47

AI was trained on what good writing is based off of good writing and good writing uses m dashes sometimes when it's appropriate. But. Talking about like little quirks in your personality and things that are u unique to you. Like all of that is very undeniably human, very undeniably you and just think of luxury.

Alora 34:10

Yeah, I agree. I'm really excited about this. Oh my gosh, Taylor. We have yapped on here for almost 40 minutes. Oh my gosh. We didn't, we talked about everything. So to end this podcast on a really high note, when you enroll in Wedding Atia, the doors open on May 19th but if you enroll within the first 48 hours and you're on the wait list, you claim this bonus, you get bonuses from me, but you also get a group copy audit from Taylor live on the call, and it's gonna be amazing. And as somebody who just got her copy ripped apart, it was life changing and it's gonna be way longer than 30 minutes. RSVP for the Live Masterclass. Can't wait to see you inside and we can't wait to support you. Help you double your prices. Book 10 K weddings, and jump into the luxury industry with all of our support. We'll see you guys inside. Have a great week. Bye